Your vision wasn't to get addicted to these apps. That all-too-familiar panic didn't set in because you couldn't see Lauren Conrad's latest hair tip. Nope. You started sweating thinking about your clients and customers.
How would they EVER know about your latest promo, post, or offering if you couldn't crank out an update on the platform!? Your mind races. What if the apps are gone for a week!? All month! WHAT IF THEY VANISH! What would happen to your profits??! Your business?!
Whew. Deep breath. It was just a just a dream. ;)
If I was going to do this whole business thing, I was gonna do it right.
And that's why when one of my first business coaches said "how big is your email list," I froze. Shoot. Zero. Uh ... (clears throat) "Well, sir, might I direct your attention to my Instagram feed ... "
That's what I WANTED to say. But I had to face the music and realize: I'd been relying on engagement, likes, and comments up until this point. Which served a purpose, no doubt.
In fact, we have an obligation to.
The idea behind social media marketing is essentially an online cocktail party. You chat, show up in something styled, and meet the best people over the artfully arranged cheese plate.
(And I love the cheese plate.)
But I wanted more than that. Way more.
Perhaps you're like me. Perhaps you don't like getting caught up in the visuals game of social media. The numbers game. You crave a solid strategy and visuals. And perhaps that's why the whole email marketing thing hasn't really ... well, SOLD you yet. It’s felt a little clunky. A little … well … 1998.
Yeah, your brand shows up there. For the party. Of course! But your brand doesn't live on those apps. For any of that kind of marketing to work and turn into profit, you need the obvious thing: the right people to see the right message and the right time.
I first had no idea I needed a list and thought email was dead. Jenna Kutcher changed my mind for sure! My list is grown and I'm really happy with the results! The key for me has being myself. Not holding back and helping our audience as much as possible. Thank you so much Jenna for putting this training together and helping me put all the pieces together to make it happen.
The List to Launch Lab is the most insanely comprehensive, swipe file-packed, tech-tutorial loaded training ever, focused on getting you your next (or first!) 1k subscribers so you can finish up that freebie, tackle automations, and get over the overwhelm of email lists.
Let's get this out of the way. I'll spare you the preaching sesh. At this point, you *know* you need to figure out email. This isn't the first time you've heard this. Email? Dead? No way, dude. You’ve started to realize it’s a MUST for anyone who needs to build a business into 2020—and beyond.
Within seconds of enrolling, you'll unwrap:
- The 5-part Strategy Pillar training curriculum
- The 5-part Implementation Pillar training curriculum
- The 2-part Analysis Pillar training curriculum
- More than 20 how-to HD videos
- Loads of subject line swipes, sample email swipes, welcome sequence a-ha moments, and case studies from product and service providers ...
All stacked together to give you a solid strategy that kicks your cute booty into gear to finally get your finger hovering over that send button.
Ever wonder why every company has a pop up on their main website offering you FREE shipping or a % off their products if you give them your email? Yeah, that's because email marketing is key for businesses that sell products.
Not only can you announce new items, you can reach your customers with sales, promotions, and giveaways to always stay front of mind and to drive more sales! An email list could absolutely bring greater profits into your biz!
In order to sell your digital products, you should probably reach those digital buyers... am I right? One of the biggest mistakes online businesses make is that they rely on social media and spoiler: only 6% of your audience is even seeing what you're posting.
An email list gives you a place to alert potential customers of new items, follow up on abandoned carts, retarget current clients with more items, and poll your audience to see what they want next... not to mention: drive sales!
One of the biggest mistakes service-based businesses are making is not starting an email list to serve those who may turn into their future clients. With a service business, education is one of the most important parts of your job...
Something tells me you're working in a saturated market... am I right? What if you could solve your clients problems, answer their biggest questions, and stay front of mind for them while being THE best expert in your area? Sounds pretty good, doesn't it?
In that dream up phase? Perhaps you just have a really good idea and you know you want to launch something in this next year: a website, a blog, a podcast, a book, a program, a course... you name it, you might have the idea, but what you don't have is an audience ready to purchase.
Starting an email list right now? Yeah, your future self will thank you. Not only can you test your ideas as you grow your list, but when the time comes to launch? You'll have an eager audience ready to purchase your offer... sounds good, right?
That for every $1 spent on email marketing, a business makes $38 back?
And that email has a higher conversion rate than SEO + social media tactics …combined!?
Sure, you could figure all this stuff out on your own, searching in Facebook groups and pinning blog posts about email marketing on Pinterest, while listening to elevator music on hold with your email marketing company’s tech customer service line.
The best part of The List to Launch Lab? You don't have to wait a year (or heck, even a month) to see a result.
Posting on Instagram and Facebook? See if you can check your audience reach each post has.
Note those numbers. Then, get your email on. Work through the system and start growing your list (yes, even from 0).
I guarantee you that a higher percentage will lay eyes on your email message than the 6% of your social media followers that see it.
I promise. And I know I can teach you that.
As long as you're growing a business, chances are you'll make this investment back over and over again before the end of the year, because like I told you, email is algorithm-proof. We don't have to worry about the whims of Facebook or whatever.
All we have to worry about is which email platform you want to choose to talk to your people—
and I've got a full training on that, so no worries.
And for whatever reason, if you aren't any closer to upping those percentages and feeling footloose and fancy-free when it comes to the tech of email marketing, simply reach out to Stephanie on my support team within 30 sleeps of purchase, and I'll buy it back from ya.
Read more on that here >>
My name’s Jenna Kutcher, and I’m an expert at online marketing, a nerd when it comes to the numbers, and my obsession is teaching others how to make a living doing what they love (without it taking over their life).
I’m a top-ranked business podcaster on iTunes and a girl who took a $300 Craigslist camera and turned it into a 7-figure empire! My happiest days are spent behind my computer screen sharing my secrets with the world.
But the day my coach asked me how big my email list was, my heart thudded.
Do I tell him uh, zero? Sure, I had a social media following … but email subscribers?
Nada. Goose egg. Shrug emoji.
So I had to get to work.
Hundreds of thousands of loyal subscribers later, I’ve cracked the code on building a business that doesn’t rely on the shifting sands of social media. Don’t get me wrong—I LOVE it, but I can’t count on it … simply because I don’t own it. The security in knowing all my people are just an email away? It’s the best feeling a boss could have.
And I want to teach you how to do the same.
Cool, that means you're thinking about having me teach you!
1. You've been in business a hot second (aka this isn't just an idea for you, you're actually doing it) and if you hear "the money's in the list" one more time you're going to throw your podcast apped-up phone out the car window. You KNOW ... you just haven't mastered things to a point of knowing how to crack the code on TK.
2. You're fairly new to business and are seeing there's no WAY you're gonna catch up to the Instagram engagement rates some people have (sheesh, were they "influencing" while filters and side angles were still a thing?)—but you can't make bare minimum on what you do. You don't want to spend years "paying your dues" because helloooo, your people deserve what you do and they can't wait for that. You want to show up and talk to your people, focusing on something that's not dependant on the winds that blow the social media landscape.
3. You're a boss, a multi-passionate entrepreneur, coach, creative, VA, or MLM maven who's actively looking to raise a matcha tea to Friday paydays. Things are ok-ish. But you know they could be better. You want to empower your marketing strategy to ACTUALLY get in touch with your audience, instead of letting another post drown in a sea of updates.
4. You're all about your people—the ones at home, too. You’re ready to roll up your sleeves and figure this email list thing out once and for all, putting in time and getting your biz a little bit closer to that long-term asset that serves your family.
5. You've got a coachable attitude. Listen. It's 2019. Everything's on the internet. There's GONNA be at least one tiny thing in here that you say, "I've heard that before. It won't work for me." But my people? They lean in. They dig deep. They don't mind a little hand-holding when it comes to knowing WHAT on earth to say in your email newsletters (‘cause secret? I was there, too, and I didn’t know what to say at first either!) ... particularly if the hand-holding comes in swipe file form.
6. You can pass the Fangirl Test. In other words, check your imaginary mentors ... you know, the ones who are your across-the-internet coaches (they just don't know it yet ;) ). The people you want to grow a business like. Out of that handful of entrepreneurial role models, is at least ONE of them is getting after it with email marketing? If so, you'll be that much closer to following in their footsteps with List to Launch Lab. Oh ... and I bet it's more than just one of them that's playing the email game. Time to join in.
7. You're willing to dig in for 30 days. I'm not going to sugar coat this. Email list building doesn't happen by osmosis ... you can't just watch the videos and all of a sudden look over and there are 10k people on your email list. You have to do the work. But if you put in the time and start to hit send, and your percentage of engagement with email ISN'T more than your average social media post, just let me know, and I'll buy LLL back from ya. No harm, no foul.
But ALL those freak-out moments melt away when you're in control of your email game.
Last Updated March 2016
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THE LIST TO LAUNCH LAB Return Policy:
Here’s the deal: I want you to be super satisfied with your purchase but I also want to make sure that you’re putting in your biggest, best effort to apply all of the strategies, systems, and techniques that I packed into the course. I offer a 30-day refund period for purchases.
However, in order to qualify and be eligible for a refund, you must show proof that you did the work in the material and that the course did not work for you. Please not that if you checked out with the 3 payment plan option, we are not able to stop payments without a refund request being submitted to our team.
In the event that you decide that the List to Launch Lab was not right for you or your business, within 30 days of enrollment, please email: firstname.lastname@example.org and let my team know that you’d like a refund before the 30th day at 11:59 EST. You need to include your coursework with your refund request. Please note: we can not process a refund request without coursework. If you submit a refund request without it, we will not be able to grant your refund request.
The work that you must submit with your request for a refund includes ALL of the following items (which are all taught inside The List to Launch Lab):
- The completed course workbook and ALL of the following items which are taught and outlined as homework in the List to Launch Lab
- A screenshot of the email sent to your contacts getting permission to add them to your list
- A link to your website showing your embedded email sign up form set up
- Welcome email draft copy
- A copy of your freebie with a link to the sign up form.
We will NOT provide refunds more than 30 days following the date of purchase. After day 30, all payments are non-refundable and you are responsible for full payment of the fees for the program regardless if you complete the program. If you opted for a payment plan and you do not request a refund within 30 days, with the required coursework at the time of your refund request, you are required by law to complete the remaining payments of your payment plan.
All refunds are discretionary as determined by Jenna Kutcher, LLC. To further clarify the refund process, we will not provide refunds after the 30th day from your date of purchase and all payments must be made on a timely basis. If payments are not made on time, you agree to pay interest on all past-due sums at a rate of 1.5% per month or the highest rate allowed by law, whichever is greater.
If you have any questions, concerns or problems, please let us know by contacting our support team directly. The support desk can be reached at: email@example.com