About the Lab




Meet Jenna

Educator, Digital Marketer, Podcaster, Hype-woman, Overachiever, Mama and BFF who brings the snacks. I'm glad you're here. Now let's get to work.

hey there!

I'm Jenna Kutcher

ENROLL NOW: $497 one-time payment

ENROLL NOW: 6 payments of $97




THE List to launch LAB

Say           to My Most Comprehensive Email
List Building Program


Get my exact email system and blueprint for developing, launching, nurturing, and monetizing your very own email list. Designed for the dreamers, doers, and entrepreneurs who want to drive results. 



Jenna Kutcher

“When #instagramdown and #facebookdown start trending, how chill do you feel on a scale of 1 to “UH OH. I have bills to pay! Hello???”

Your vision wasn't to get addicted to these apps. That all-too-familiar panic didn't set in just because you couldn't see the latest winged-eyeliner tip.

Nope. You started sweating thinking about your clients and customers. Your engagement. Your commitments and plan!

Your timelines to share your latest promo, post, or offering are suddenly all out of whack - the wrench has officially been thrown into the spokes of your marketing plan...where else can you go to communicate!?

Your mind races. What if the apps are gone for a week!? What if your account was hacked? WHAT IF YOU HAVE TO START ALL OVER? What would happen to your profits??! Your business?!

Whew. Deep breath. It was just a dream. ;)

It's time to ensure your people know what you're up to, social media updates or not.

This is your moment...


There's a whip-smart side of you that knows you can't build a business on platforms you don't own and can't control.

I felt like that, too. I knew I could bet on myself, and on my brain. If I was going to do this whole business thing, I was gonna do it right.

And that's why when one of my first business coaches said "how big is your email list," I froze. Shoot. Zero. Uh ... (clears throat) "Well, sir, might I direct your attention to my Instagram feed..." 

That's what I WANTED to say. But I had to face the music and realize: I'd been relying on engagement, likes, and comments up until this point. Which served a purpose, no doubt. 

But as business owners, you and I need to choose solid results over shiny.
In fact, we have an obligation to.

The idea behind social media marketing is essentially an online cocktail party. You chat, show up in something styled, and meet the best people over the artfully arranged cheese plate.

(And I love the cheese plate.)
But I wanted more than that. Way more.

Maybe you're like me. You don't like getting caught up in the visual game of social media. The numbers game.

You crave a solid strategy. And perhaps that's why the whole email marketing thing hasn't really ... well, SOLD you yet. It’s felt a little clunky. It felt less rom-com-dreamy “You’ve Got Mail” style… and more like booting up Windows ‘98.

The problem is the myth that your brand and marketing live on these social media apps.

You don't have to be a marketing genius or Kardashian-level influencer to start an email list. You don't even need 10k subscribers. 

You don't need to go viral. You don't even need a "six-figure business"

And yeah, your brand shows up there. For the party of course! But your brand doesn't live on those apps. For any of that kind of marketing to work and turn into profit, you need the obvious thing:

the right people to see the right message at the right time.

The problem is the myth that your brand and marketing live on these social media apps. 

The best part?

All you have to do is commit to showing up.

Showing up in inboxes.

Loyal, engaged—even semi-obsessed!—subscribers, who happily invest in your biz as clients, because your words read like a mini-magazine written just for them, and they’ll line up at any chance they’ve got to take advantage of your paid offers and gobble up what you’re cookin’.

An audience anxiously awaiting to engage with your next heartfelt email, to flip out at any announcement of a spot open to work with or collaborate with you, or to jump on that exclusive discount, promotion or new product because your content speaks right into their bones.

Sales are driven through authentically-crafted emails FULL of life that flip the scammy salesman pitch upside down, which turns into you actually starting to write yourself a well-earned paycheck.

A voice so instantly recognizable that fans spot your words and work from a mile away, letting you make your mark on the world in a BIG way.

Are you ready to algorithm proof your business once and for all and tap into the power of email marketing to drive profits...all while automating the process?

Yeah, I thought so.
Let's put some strategy behind those words.

My system’s about showing up, being me, and trying to remind people they’re not alone.
And now? I want to invite you behind the velvet rope. Wanna see what’s inside?


Several years ago, I had no idea how to "do" the email list thing. I worked hard. I kept showing up even when it was scary. Now, I've got a profitable business I'm proud of in large part due to my commitment to emailing my people—and I’ve helped more than 10,000 others do the same thing.

I've taken everything I've seen and learned and built it into an insanely comprehensive, swipe file-packed, tech-tutorial loaded course, focused on getting you your next (or first!) 1k subscribers.

Now, I’m handing over the step-by-step system I used to get there...to you.

what? Heck yes! 


The List to Launch Lab

What's Inside The Lab


The Application in Action method, to give you confidence to move forward with a roadmap for your first (or next!) 1k list subscribers (even if you have ZERO understanding of how to even start with email lists).

Seeing the Strategy, my step-by-step way to discover what your audience wants (and will one day want to pay you for!).

Imagine Your Ideal Client, so you know how to serve your audience WITHOUT having a list—or tons of hours to invest in surveys and research.

My Developing Your Strategy technique, the 5-step process to outline your entire email list game plan to guarantee you stand out in inboxes and give a great experience.

Master Email Marketing Strategy 


The Application in Action Method to Build a Thriving List from Scratch

We'll start with helping you pick the perfect email marketing service provider and make sure you have the tools to know EXACTLY how to set everything up right from the start.

I'll teach ya how to create your first freebie, explaining best practices and real-life examples of that magnet that lures in exactly the type of readers who want to listen to what you have to say.

You'll learn what you need to consider to guarantee list growth in Leveraging Platforms to Grow Your List -- and the mistakes that most people make when trying this on their own. 

I'll give you my framework for Using Social Media to Grow Your List, so you can start turning your Instagram and Facebook followers into converted email subscribers.

Implementation Blueprint


Turn Your Knowledge into Action and Watch Your List Grow

Once you've witnessed the strategy, honed in on your email marketing style and you've implemented in your own business, it's time to analyze. Don't let this word scare you - this is the fun part!

You've done all the hard work, it's time to see what's working and where you could get even better. There is so much power in understanding your numbers.

Knowing Your Metrics, and my step-by-step checklist so you don’t make the mistakes that most people make when starting their list that cause unsubscribes.

How to Move Forward in Your Strategy, giving you an outline for the best possible email list, outcome, and where to go from here.

I'll break down what strategies are at play in my personal list building strategy and explain the system I use to get 1,500+ new leads each week! Talk about being able to serve the masses...

Optimize Your Email Marketing 


Master Analytics to Turbocharge Your List Growth and Results

One of the biggest fears in email marketing is this: what the heck will I send out and how will I send it? Well, fear not my friend, I've got you!

PLUS, My Plug and Play Swipe Files + Template Kit

Oh, there's more!

The List to Launch Lab Template Kit is full of templates that you can quickly customize and send to your eager subscribers. Writer's block has nothing on you.

Subject Line Success: 50 Catchy Templates for Your First 50 Emails that People Will Actually Open (and Read!) Imagine, your first 50 emails already named for you! In order to get your information out, your audience has to open the email, right? Let me help you use subject lines they'll just have to open! 

Instant Opt-In Success: The Customizable Email Template for Fast, Easy, and Beautiful List Growth Whether you're a PC or a Mac lover, we've got designed templates for YOU. Plug in your free content, swap out a photo, export as a .pdf and you've got yourself a professionally designed piece of content that your audience will be begging to get their hands on.

Sample Done-for-You Email Copy: Just add in a few sentences about YOU, your business, or your offering and click "send!" You'll be on your way to serving your audience once a month with little work on your end!

— maria Menounos

“Before I joined the List to Launch Lab, I felt overwhelmed and uneducated in the online biz world. I was afraid I couldn’t do it and was exhausted by the idea of trying to figure it all out, but I knew I wanted to learn mailing lists A-Z.

Since joining LLL, I have a clear understanding of mailing lists, their purpose, and exactly how to make them work to help me grow! Jenna is a great and fun teacher and I love her step by step approach! I finished with no questions unanswered! It was literally perfect!"

"I thought list building was going to be hard!”

— kate Quin

“Before The List to Launch Lab, I was hesitant why I would need an email list as a service based business (and not really knowing exactly what I would be sending or how I would be able to serve an email list.) Jenna’s walkthrough of how to do this made everything really simple, straightforward and easy to follow.

In one evening
I was able to get everything up and running and can now serve my clients and potential clients on a consistent basis more intimately through their inbox with content that will help them.”

"I was hesitant why I needed a list as a service provider ”

The moment you join, you get instant access to all of the modules, tech tutorials, guides and all of the updates I throw in when my strategy shifts gears on anything.
As you start putting your learnings to use, you can hop into our private community to dish out questions, gather feedback and inspiration, and learn from other current and past students. Nothing like an extra pair of eyes… and yes, mine will be there to help you too!

The List to Launch Lab arms you with the no-fluff, to-the-point how-to roadmap to email list building.

I'll show you just how to crack the tech code and get set up whether you're starting at 0 or 1,000.

Let's Talk Extras...

because i love a cherry on top


The Content Clarity Planner: Never Wonder What to Say or When to Say it Again This planner (that I’ve used in my own business!) will put your creation concerns at ease.

Tech Confidence Quick Start: Choose Your Email Marketing Service Provider with Ease and Get to List Growth Quick and gritty intensive trainings in Google Analytics, Flodesk, LeadPages, Infusionsoft, Convertkit and Opt-in Monster.

Expert Access: Join Our Exclusive Student Community and Get Unstuck
Get ready—our learning community is 4k strong. Need to test your opt-in idea? Ask a question about choosing the right email marketing service provider? Voila. We’ll make sure you’re supported every step of the way.

I’m still going… because I know you may have avoided list building in the past, and I want to do all I can to help you be in it to win it! 🙌🏼

All on TOP of the core curriculum and List to Launch Lab Template Kit.

Fast Track Your Success with: 

I Got You.

Those burning questions?

How do I know when the best time to send emails is? 

How do I create sign up forms/pop-ups/landing pages? 

What should I say?

What if I'm starting from absolutely zero?

I am not a designer, will I learn how to create beautifully branded emails? 

How do I set up automated emails like a welcome email that's triggered when someone signs up for my list?

Is it possible to grow a list even if I don't have a website? 

as you crank through these trainings, put 'em into play, and start seeing numbers shift around, you're gonna have some questions. You'll find answers to:

Without your course...I never would have made it into the lives of these precious people who love me so much!

The magic happened for me shortly after the module about the drip campaign. I had an email list of about 400 people starting this campaign that had grown from about 200 when I started your course. You, Jenna, were the impetus for it all. I don’t know how you got to me but I am so glad you did - and so is my loyal little following.

- jennifer snyder -

This course has completely helped me… STEP.UP.MY.GAME.

The best part about this is that it's so simple and using the resources I already have to grow my audience. You don't own your followers and they don't see everything you post, but your emails go straight to your email list. SO GLAD I signed up for this course.

- Tiana howard -

We now feel like we have an actual plan for marketing.

Jenna’s course has helped us to re-focus and actually strategize about what we are sharing with our audience! The content is easy to follow & offers concrete steps, worksheets & measurable strategies. Since starting the course we now feel like we have an actual plan for updating our marketing strategies & are looking forward to implementing a wealth of new ideas to keep our business growing while connecting in a more meaningful way.

- laura hooper -

...all of a sudden, having a mailing list is fun!

I’ve had a mailing list for years and absolutely hated writing emails because I didn’t know what to say and didn’t think to (duh) get some advice on it. I just fumbled my way through and hoped for the best, believing my stagnation was all I could accomplish. Now I can’t wait to share little lists of stuff I’m into and past content (I’ve been blogging for 8+ years) and generally just check in with my people, and it doesn’t feel hard for once.

- miranda partridge -

I never thought this was possible…

I bought LLL and it was the best decision I have ever made in my life. I moved from 500 people in my mail list to 2 months later with almost 3000 people… AMAZING! I live in Latin America and I thought that maybe all those amazing results from the US would never be "realistic" in my region. Now I know that that was my fear talking… as you can see, it was totally worth the work.

- truelany guarra -

I finally have an offer and an email sequence that I’m proud of...

...and I don’t have to worry about figuring everything out alone like I was doing before. I just launched my first blog about a month ago and have known all along I needed an opt-in offer, but I struggled with where to start, what to make, and how to share it. Thank you, thank you, thank you! This course has put me weeks ahead of where I would’ve been without it.

- carly chamerlik -

Your List to Launch Lab has been a really helpful template for us to update our email marketing plan!

...I wasn't ever sure if we were reaching the RIGHT people! We are now able to take a step back and hear about the little moments that get overlooked, like asking our clients what they want!

- catherine white -

I am blown away by the ideas about what all else I can be sending/serving up in my emails! 

I own and operate a retail bakery and I have not considered all of the things I can share, show, demo, etc. My focus has been on what we make. Looking forward to expanding that. LOVING the lab so far.

- erin brown -

69% increase in less than 3 weeks... and I haven't even started implementing "the big stuff" from Jenna's course yet!

I actually look forward to creating emails and workflows now... Woohoo! I took 3 days to create my welcome sequence, 2 days to re-write my About Me page (using Jenna’s mad libs worksheet which is genius!), and a couple of days to optimize my website...I AM READY TO DO THIS THING!!!

- Michelle milovac wood -

I never would have had the courage to do this without The List to Launch Lab…

24 hrs before signing up, I had never heard of Jenna and now I had embarked on something to alter my business forever. List to Launch Lab has been worth every cent and I haven’t even got to the final module yet!

- Mary collis -

Sounds greaT!

Even better news? No matter which payment plan you pick, you'll get instant access inside The List to Launch Lab's foundational modules, bonus suite, access to my team, a template kit, and membership in our private Facebook community.

Because I'm passionate about helping you crack the code and take the mystery out of growing your email list, you can grab The List to Launch Lab for just…

And in my dream life, you’d be sitting at my kitchen table, both of us laptops-out while I show you how my email list became the #1 way I drive profits in my business. But since I’m doing that virtually, teaching you at your own pace and in your own time zone, I’m able to pull that price down—way down—at a payment that works for you.

Whip out that calculator — that's a total value of $2,000+

My 5 Core Master Email Marketing Strategy Trainings (value: $150)

5 Core Implementation Blueprint Trainings (value: $150)

2 Core Optimize Your Email Marketing Trainings (value $150)

Tech trainings, including Flodesk, Opt-in Monster, LeadPages, ConvertKit, Infusionsoft, automation, list segmentation, and more (value $450)

Deep dives into writing your first course, growing your list with online quizzes and bonus content on growing your list with Pinterest (value $450)

Copy swipes, including Subject Line Success, 12 Email Templates for Your Strategy, and A Guide to Welcome Sequences (value $300)

How-to guides on where to host your freebie, how to clean up your list, and avoiding the dreaded spam filter (value $200)

Facebook Ad Fast Track: Your Step-by-Step Guide to Growing Your List using a Paid Ad Strategy with Confidence taught by my personal team ad expert! (value $150)

Our exclusive private Facebook course community (value $150)

When you enroll TODAY, you’ll click open your membership link to start:

So how much does it cost?

Hi there, I’m Jenna Kutcher.


I’m an expert at online marketing, a nerd when it comes to the numbers, and my obsession is teaching others how to make a living doing what they love (without it taking over their life).

I’m a top-ranked business podcaster on iTunes and a girl who took a $300 Craigslist camera and turned it into a 7-figure empire. My happiest days are spent tucked away in the woods with my family, making memories, while my email list serves my audience through automation!

But the day my coach asked me how big my email list was, my heart thudded.

Do I tell him uh, zero? Sure, I had a social media following … but email subscribers?

Nada. Goose egg. Shrug emoji.
So I had to get to work.

Hundreds of thousands of loyal subscribers later, I’ve cracked the code on building a business that doesn’t rely on the shifting sands of social media.

Don’t get me wrong—I LOVE it, but I can’t count on it … simply because I don’t own it.

The security in knowing all my people are just an email away? It’s the best feeling a boss could have.

And I want to teach you how to do the same.

Loyal, happy, obsessed followers turned clients, who happily invest in your business?

An audience that is anxiously awaiting every post, every announcement, and every offering?

Sales driven through authentic, intentional posts that take the scammy salesman pitch and turn it on its head.

Creating a voice so recognizable, people will be able to spot your words and work from a mile away.

Can you imagine...


Are you ready?

A: Hey friend, don’t worry! This whole course is entirely go-at-your-own-pace! Why? Because I want you to take your time, to implement as you learn, to listen and re-listen as many times as you need! You can take five days or five months! Everyone’s journey through The List to Launch Lab will look a little different and that’s the beauty of it.

Q: Right now is a busy time for me, I’m worried I won’t have time! Do I need to follow week by week or can I go at my own pace? 


A: I want you to always have this content, so if you join now, it’s yours forever. I am constantly tweaking, adding to it, and recording new content so once you’re in, you’re in for everything that’s waiting for you now (and anything that’s coming soon)! 

Q: How long will I have access to the content?
Will the course expire? 


A: Here’s the good news, this course is for any kind of business owner. From photographers to florists, calligraphers to designers, brick and mortars to bloggers, fitness gurus to foodies, big brands to ma and pa shops, the beauty of The List to Launch Lab is that our students span across hundreds of industries. Worried it might not work for you? We'll guide you based on your business type so the trainings are custom for you and your needs.

Q: I’m a ____fill in the blank____ , will this work for me? 


A: Heard! This strategy lets you show off what matters most—you, your brand, and your message. I mean, let’s be real: most days I’m in yoga pants, no make-up, and a ponytail with my puppies at my feet.

I’ll show you how to be real, but also know just what to say in emails so you’re never stuck wondering what on earth to pop into inboxes and say. 

Q: There’s no WAY my life is perfect and interesting enough to write content people want to read!


A: Since this is a go-at-your-own-pace course, it will differ for everyone. I recommend you listen to the module once or twice, spend time completing the workbook, and then implement. I love that you can pause during your busy weeks, take the modules on the go, and revisit a lesson when you’re feeling stuck. 

Q: My time is limited, how much time will I need to set aside each week for the content? 


A: Guess what? I understand that everyone has different learning styles, which is why I’ve got you covered. The content is delivered in multiple ways to speak to your personal learning style. You can watch the slideshow and hear my voice, you can download the slides, you can just listen to the mp3 (on the go!) That’s right, we have more than one way for you to ingest the content, so there’s absolutely no reason to fall behind or worry! 

Q: How is the content delivered? I’m worried that I won’t learn the way I like to learn best. 


A: The Facebook group is an added bonus! I pop in weekly to answer questions, provide feedback, and encourage you on your journey through The List to Launch Lab! I am anything but an absent leader and with a community of 4,000+ list builders, you will find support in the Facebook group! I love guiding you through the process and holding your hand as you try new things, implement new strategies, and grow your community! This group will never expire, once you’re in, you’re in for life! 

Q: How does the Facebook community work with The List to Launch Lab? I’m not sure I want to be added into another group! 


A: I want to be where the people are (I hope you just sang that like Ariel from The Little Mermaid!) so I am hanging out primarily in our private Facebook group! I love answering your questions and breaking things down for you if you’re struggling!

Q: So, I’m curious, does Jenna do 1:1 feedback or group calls? 


A: Absolutely not! There is a reason why I chose to do a go-at-your-own-pace course, why? Because life is busy, chasing dreams is busy, and running a business is busy! I want you to jump into the content when your life allows and when you’re really invested in the process and ready to rock! This course isn’t for people who just want a secret recipe or a one-stop shop, it’s for people who are ready to do the work. Only you can determine when the time is right to make big things happen! 

Q:  Will I miss out on anything if I buy now and have to start the course later? The timing just isn’t right for me right now.


A: Oh sweet friend, this is the time. Here’s what I think: if you ever decide to launch a business, start a blog, or sell a product or service, you’re going to wish you had started today. Sure, it’s going to take time, but time will pass anyway. This class will teach you how to grow a following and learn who you're speaking to (so that if your story ever includes any of the above, your audience will be warm and excited to join your newest adventure!) Trust me, your future self will thank you for taking a leap today!

Q:  I don’t have a business or product quite yet, so why should I join now? How will this help me? 


Get the facts

— Torrance hart

"Before I took the List to Launch Lab, I had a nagging feeling in the back of my head about my email list. I knew I needed to spend the time to grow and engage with my list but I kept putting it off.

Jenna's course flipped my script on email marketing. I now see my list as a way of communicating with, giving back to, and showering love on the people interested in learning more about our business."

“Jenna's course flipped the script on email marketing”

So if you were ready YESTERDAY to craft touchpoint experiences that send to just the right people at just the right time, pull up a seat, join The List to Launch Lab and get:

Instant access to my 3 core strategy and implementation training modules. 

The which-business-are-you focused module, delivered to help you get set no matter what type of biz you run.

Full access to all updates and future bonus trainings as long as you're a member.

The JK List to Launch Template Kit to customize and make your own (plus our Tech Confidence Quick Start in Google Analytics, Flodesk, LeadPages, Infusionsoft, Convertkit, and Opt-in Monster).

EXCLUSIVE access to our Student Community (this is the only way you get access, btw!)


But ALL those freak-out moments melt away when you're in control of your email gamE.

I know email isn't as sexy or flashy as the candy-colored, visual-driven apps on your phone screen ... but it's time to stake your claim in what you're building.

Simply put, your email list is the security system that:
... can change your business.
... can change your life.
... can shape your legacy.

Last Updated January 25th 2023

We want you to be satisfied with your purchase and offer a 30-day money-back guarantee  refund period for purchases of particular courses from Our Offerings.

In the event that you decide your purchase was not the right decision for you or your business, within 30 days of enrollment, contact our support team at support@jennakutcher.com and let us know you’d like a refund by the 30th day at 11:59 CST.

We will NOT provide refunds more than 30 days following the date of purchase. After day 30, all payments are non-refundable and you are responsible for full payment of the fees for the program regardless if you complete the program.

Please note: If you opted for a payment plan and you do not request a refund within 30 days, you are required by law to complete the remaining payments of your payment plan.

If you have any questions or concerns, please let us know by contacting our support team directly. The support desk can be reached at: support@jennakutcher.com!

Terms & Conditions

Last Updated January 2022

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Specifically, We may use the information and data described above to:

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15. Assist law enforcement as necessary; and
16. Prevent fraudulent activity on Our website or mobile app; and
17. Analyze trends to improve Our website and offerings.

The information We collect and store is used primarily to allow Us to offer goods and services for sale. In addition, Jenna Kutcher, LLC may collect, use, and process Your information based on the following grounds:

We may use and process Your data for Our legitimate business interests, which include, among other things, communicating with You, improving Our goods or services, improving Our website, and providing You with the information or products that You have requested.

Performance of a Contract: We may use and process Your information to enter into a contract with You and to perform Our contractual obligations to You.

Consent: We may use Your data, or permit selected third parties to use Your data, based on Your consent to Our use and sharing of that data. You may withdraw Your consent at any time, but doing so may affect Your ability to use Our website or other offerings.

As required by law: We may also use or process Your data as required for Us to comply with legal obligations.

We may share Your information with third parties in certain situations. In particular, We may share Your data with third-party processors as needed to serve Our legitimate business interests, which include administration of Our website, administration of Your account, entering into contracts with You, communicating with You, taking orders for goods or services, delivering Our goods and services, identifying trends, protecting the security of Our company and website, and marketing additional goods and services to You. The legal basis for Our disclosure of Your data is both Your Consent to this Privacy Policy and Our own right to protect and promote Our legitimate business interests.

The following are specific reasons why We may share Your information:

Third Party Processing: We may disclose Your information to third parties who assist Us with various tasks, including payment processing, hosting services, email delivery, communications, and customer service. We may not always disclose these third-party processors if not required by law. We do not authorize them to use or disclose Your personal information except in connection with providing Our company with their services.

By Law: We may share Your data as required by law or to respond to legal process, including a subpoena, or as necessary to protect the rights, property, and safety of others. This includes sharing information with other parties to prevent or address fraud and to avoid credit risks.

To Protect Our Company: We may use Your information to protect Our company, including to investigate and remedy any violations of Our rights or policies. We may also disclose Your information as reasonably necessary to acquire and maintain insurance coverage, manage risks, obtain financial or legal advice, or to exercise or defend against legal claims.

Business Transfers: In the unlikely event Our company engages in a merger, acquisition, bankruptcy proceedings, dissolution, reorganization, or similar transaction or proceeding, We may transfer or share Your data as part of that proceeding. In such transitions, customer information is one of the business assets that is acquired by a third party. You acknowledge that such business transfers may occur and that Your personal information can continue to be stored, used, or processed as otherwise set forth in this privacy policy.

Third-Party Marketing: We may disclose Your information to certain third parties as listed on our website for the purpose of enabling them to contact You so that they can offer You relevant goods and services.

Advertisers: We may use third-party advertising companies to run and manage Our ads, such as Southern Sass Group, LLC DBA System Envy on Facebook, Instagram and Pinterest to produce ads that appear when You visit Our website or mobile app. These companies may use information about Your visit to Our website and other websites that are contained in web cookies (as described below) to offer You personalized advertisements about goods and services that might interest You. We cannot control the activities of such other advertisers or web sites. You should consult the respective Privacy Policies of these third-party advertisers for more detailed information on their practices as well as for instructions about how to opt-out of certain practices.

Please note that, at this time, We do not recognize automated browser signals regarding tracking systems, which may include “do not track” instructions.

Other Third Parties: We may share information with advertisers, Our investors, or other third parties for the purpose of conducting general business analysis. If We do so, We will make reasonable efforts to inform You if required by law.

Interaction With Others: If You interact with others on Our website or mobile app, such as participating in a group chat or a group online course, other users may have access to some of Your data, including Your name, profile picture, and Your history of interaction with Our website, such as prior comments or posts.

Online Postings: When You post online, Your posts may be viewed by others, and We may distribute Your comments outside the website.

External Links: Our website may include hyperlinks to other websites not controlled by Us. We suggest You exercise caution when clicking on a hyperlink. Although We use reasonable care in including a hyperlink on Our own web page, We do not regularly monitor the websites of these third parties, are not responsible for any damage or consequences You suffer by using these hyperlinks. We are not bound by the Privacy Policies of any third-party website that You access by a hyperlink, nor are they bound by ours. We encourage You to read the Policies of those third-party websites before interacting with them or making purchases. They may collect different information and by different methods than We do.

Other Purposes: We may disclose Your personal data as necessary to comply with any legal obligation or to protect Your interests, or the vital interests of others or Our company.


Log Files: Like many other websites, We make use of log files. These files merely log visitors to the site – usually a standard procedure for hosting companies and a part of hosting services’ analytics. The information inside the log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and possibly the number of clicks. This information is used to analyze trends, administer the site, track user’s movement around the site, and gather demographic information. IP addresses and other such information are not linked to any information that is personally identifiable.

Cookies: We also use cookies — small text files sent to Us by Your computer — and web beacons to store certain information. We may use cookies to authenticate Your identity, to determine if You are logged onto Our website, for personalization, for security, for targeted advertising, or for analysis of the performance of Our website and services. For example, cookies allow Us to recommend blog posts to You based on what You have read on Our site in the past. We use cookies that are not specific to Your account but unique enough to allow Us to analyze general trends and use, and to customize Your interaction with Our website. This information helps Us to understand the use of Our site and to improve Our website and service offerings.

We may use any or all of the following types of cookies:

Essential Cookies: These cookies help Us run Our website and improve Your experience with Our website. These cookies may allow content to load more quickly or allow You to access “members only” or repeat-users sections of Our website.

Functionality Cookies: These cookies allow Us to remember Your preferences from earlier visits to Our website, including login information, so that You do not have to input the same information multiple times.

Social Media Cookies: These cookies allow Us to record when You have engaged with a social media tool while visiting Our website. For example, We may record that You have “liked” a certain aspect of Our website. The social media application may also share data with Us that You have allowed it to share. If You wish to change Your social media sharing settings, please visit the privacy settings of the social media network.

Advertising Cookies: We may work with third-party advertising partners who collect information about Your browsing habits on Our website in order to later display a relevant ad about Our services when You are on a third-party site such as a social media platform. These cookies may also allow Us to access Your location.

In addition, when You first encounter Our website, You will be asked to “consent to cookies.” If You wish to disable cookies, You may do so through Your individual browser options. However, this may affect Your ability to use or make purchases from Our website. More detailed information about cookie management with specific web browsers can be found at the browsers’ respective websites. More information about cookies can be found at What Are Cookies? By continuing to use Our website and not disabling cookies on Your browser, You are consenting to Our use of cookies in accordance with the terms of this policy.

In addition, We may use third-party software to post advertisements on Our website or mobile application, to oversee marketing or email campaigns, or manage other company initiatives. These third-party softwares may use cookies or similar tracking technology. We have no control over these third parties or their use of cookies. For more information on opting out of interest-based ads, visit the Network Advertising Initiative Opt-Out Tool or Digital Advertising Alliance Opt-Out Tool.

Pixel Tags: We may use a pixel tag, which is a small graphic file that allows Us to monitor the use of Our website and provide Us with information regarding Your interaction with the website. These tags may collect the IP address from the device You are using, and the browser type. Pixel tags are also used by Our third-party partners to collect information when You visit Our website, and We may use this information to display targeted advertisements.

Email Confirmations: We may receive email confirmations when You open an email from Us. This allows Us to determine if users are responding favorably to Our email communications and to improve those communications.

Other Technologies: Other data technologies may be used that collect comparable information for security, fraud detection, and similar purposes, to give Us information about Your use of Our website, and to greater improve Our website and service offerings to You.

We may partner with third-party analytic companies, including Google Analytics and Shopify Analytics. The analytic companies may also use cookies (described above) or other tracking technologies to analyze visitors’ use of Our website or mobile app to determine the popularity of the content, and better understand online activity. We do not transfer personal information to these third-party vendors. However, in order to access Our website, You must consent to the collection and use of Your information by these third-party analytic companies. You should review their Privacy Policy and contact them directly if You have questions. If You do not want any information to be collected and used by tracking technologies, visit the Network Advertising Initiative Opt-Out Tool or Digital Advertising Alliance Opt-Out Tool.

Google Analytics: You can opt-out of having Your activity on Our website made available to Google Analytics by installing the Google Analytics opt-out browser add-on. This add-on prevents Google Analytics from retrieving information about Your visits to Our website. For more information about Google’s Privacy Policy, please visit: https://policies.google.com/privacy.

Facebook: You can opt-out of Facebook’s interest-based ads by visiting: www.facebook.com/help/

You can learn more about Facebook’s Privacy Policy at: 

For the most part, We do not process Your information in-house, but give it to third-party processors for processing. For example, when PayPal takes Your payment information, they are a third-party processor. They process Your payment and remit the funds to Us. So in many instances, it will be necessary for Us to transmit Your information to a third-party processor, as We do not have the capability to perform these functions. More detail on third-party processing is detailed below.

However, We may, from time to time, process Your data internally. The legal basis for this processing is both Your consent to the processing, Our need to conduct Our legitimate business interests, and to comply with legal obligations. Our purposes in processing this information, if We do, is to administer, maintain, and improve Our website and offerings, to enter into contracts with You, to fulfill the terms of those contracts, to keep records of Our transactions and interactions, to be able to provide You with goods and services, to comply with Our legal obligations, to obtain professional advice, and to protect the rights and interests of Our company, Our customers (including You), and any third parties. We may process the following data:

1. Data associated with Your account, such as Your name, address, email address, and payment information.

2. Data about Your usage of Our website, such as Your IP address, geographical information, and how long You accessed Our website and what You viewed.

3. Data related to Your personal profile, such as Your name, address, profile picture, interests and hobbies, or employment details.

4. Data that You provide Us in the course of using Our services.

5. Data that You post on Our website, such as comments or responses to blogs.

6. Data that You submit to Us when You make an inquiry regarding Our website or offerings.

7. Data related to Your transactions with Us, including Your purchase of Our goods or services. This information may include contact details and payment information.

8. Data that You provide to Us when You subscribe to Our emails or newsletters, including Your email address and contact information.

9. Data that You submit to Us via correspondence, such as when You email Us with questions.

10. Any other data identified in this policy, for the purpose of complying with Our legal obligations, or to protect the vital interests of You or any other natural person.

Our website is hosted by servers located in the U.S therefore, if You reside outside the U.S, some of Your data will be transferred internationally to and stored on those servers. In addition, We may use third-party processors (including payment processors) and subcontractors located in the U.S. We use all reasonable methods to protect the safety of Your data during transfer, including hosting Our website on reputable servers and engaging reputable third-party processors. By using this site and providing Us with information, You consent to this transfer, processing, and storage of Your information in the U.S. Note that the privacy laws in the U.S may not be as strict as those in other countries. Please be aware that:
● We may transfer data that We collect to locations outside of Our headquarters for processing or storing, and the data may be processed by Our staff or by third-party processors. For example, We may engage third parties to fulfill orders. By submitting Your personal data, You agree to this transfer, storing, and processing. We take all reasonable steps to make sure Your data is treated securely and in conformity with this Privacy Policy.
● Data that is provided to Us is stored on secure servers. Payment information and other sensitive data will be encrypted to ensure its safety.
● The transmission of data via the internet is never completely secure, and We cannot guarantee the security of data that is sent to Us electronically. Your transmission of data to Us is at Your own risk.
● Where data that You have transmitted to Us is password protected, You are responsible for keeping the password confidential. You are exclusively responsible for any breaches of Your data that results from Your own disclosure of or failure to protect Your password.

We use website hosting servers/third-party processors/subcontractors located in Canada which has received an Adequacy Determination from the European Commission, meaning that the European Commission has determined that appropriate safeguards are in place to protect data once it is transferred to that country.

We retain personal data as long as it is needed to to conduct Our legitimate business purposes or to comply with Our legal obligations, or until You ask Us to delete Your data. For example, We will retain certain personal information indefinitely for the purposes of maintaining Your account, unless and until You delete Your account. Data that We gather for a specific and particular purpose, such as assisting law enforcement or analyzing trends, will be kept for no longer than is necessary for that particular purpose. Data that is no longer needed by Us for any of the purposes listed above will be permanently deleted.

We will honor Your request to delete Your data, as described more fully below, unless We are required by law to retain access to the data. However, note that We cannot control the retention policies of third parties. If You wish to have any third parties, including those to whom We’ve transmitted Your data, delete that data, You will need to contact those third parties directly. You may request from Us a list of all third parties to whom We have transmitted Your data.

We may retain usage data (that is, data that is gathered by Our company or third-party analytics companies for the purpose of analyzing the use of Our website) as needed for internal analysis purposes. This type of data is usually retained for a shorter period of time than personal data, unless the data is necessary to improve the security or functionality of Our website or offerings, or We are legally obligated to retain the data for a longer period of time.

We take all reasonable steps to protect Your personal data and keep Your information secure. We use recognized online secure payment systems and implement generally accepted standards of security to protect against personal data loss or misuse. However, no security measure is foolproof, and no method of data transmission can be guaranteed against interception or misuse. We cannot guarantee complete security of any information You transmit to Us.

By consent to this Privacy Policy, You acknowledge that Your personal data may be available, via the internet, around the world. We cannot prevent the use or misuse of Your data by other parties.

We will notify You promptly of any known breach of Our security systems or Your data which might expose You to serious risk.

This website or mobile app is not designed for use by children under age the applicable age of consent in Your country, and We do not knowingly solicit personal data from anyone under the applicable age of consent in Your country . If You are under the applicable age of consent in Your country , do not access or use Our website or related products or services. If You become aware that We have collected data of anyone under the applicable age of consent in Your country , please contact Us so that We may delete that data.

We request that You do not submit any sensitive data to Us, via public postings, email correspondence with Us, or any other method, including social security number, health data, genetic data, or information related to Your ethnic origin, religious beliefs, or criminal history. If You do send Us this information, then by doing so You are consenting to Our use, storage, and processing of this information in accordance with this privacy policy.

You have certain rights with respect to Your personal data, as outlined below. Note that We may charge You a reasonable fee for actions that You ask Us to take with respect to Your data. In addition, We reserve the right to request that You provide Us with evidence of Your identity before We take any action with respect to the exercise of Your data rights. Further, Your rights may be restricted or nullified to the extent they conflict with Our compelling business interests, the public interest, or the law.

You have the right to update or change any information You have provided to Us. To update or delete Your information, please contact Us at support@jennakutcher.com.

You have the right to request that We confirm what data We hold about You, and for what purposes. You also have the right to confirmation of whether We process Your data or deliver Your data to third-party processors, and for what purposes. We will supply You with copies of Your personal data unless doing so would affect the rights and freedoms of others.

Change Consent: You have the right to change Your consent to Our use of Your information. In such cases, We may require You to delete Your account with Us, as described above, and You may not have full access to Our website.

Request a Copy of Data: You have the right to request a digital copy of the data that We hold about You. Your first request for a copy of Your personal data will be provided free of charge; subsequent requests will incur a reasonable fee.

Transfer Your Data: You have the right to request that We gather and transfer Your data to another controller, in a commonly used and machine readable format, unless doing so would cause Us an undue burden.

Delete All Data: You have the right to request that We delete all data that We hold about You, and We must delete such data without undue delay. There are exceptions to this right, such as when keeping Your data is required by law, is necessary to exercise the right of freedom of expression and information, is required for compliance with a legal obligation, or is necessary for the exercise or defense of legal claims. Such a request may result in a termination of Your account with Us and You may have limited or no use of Our website.

Emails and Communications: You may opt out of receiving future email correspondence from Us by checking the appropriate box when You register for the account or make a purchase. You may change Your communication settings by contacting Us at support@jennakutcher.com.

Marketing Communications: You may opt out of receiving any third-party marketing communications or having Your personal information used for marketing purposes. You may do this by contacting Us at support@jennakutcher.com.

Processing: You may, in some circumstances, restrict the processing of Your data, such as when You contest the accuracy of Your data or when You have objected to processing, pending the verification of that objection. When processing has been restricted, We will continue to store Your data but will not pass it on to third-party processors without Your consent, or as necessary to comply with legal obligations or protect Your rights or those of others or Our company. In addition, You may opt out of any processing of Your data altogether. Note, however that doing so may result in the termination of Your account and loss of access to Our website.

Complaints: If You are an EU resident, You have the right to complain to a supervising authority if You believe We are misusing Your data or have violated any of Your rights under this Privacy Policy or applicable law. You may do so in the EU member state in which You reside or have Your place of business or in which the alleged infringement took place. If You are located outside the EU, You may have rights under privacy laws in the jurisdiction where You live.

The State of California has established its own unique regulations that apply to California residents.

As of its effective date of January 1, 2020 We are also compliant with the California Consumer Privacy Act Of 2018, Cal. Civ. Code §§ 1798.100 Et Seq. (CCPA).

Any California resident may request, free of charge, the personal information We have collected or stored about themselves or about a member of their household. For security purposes, We reserve the right to ask for verification of Your identity and proof of your California residency at the time of your request.

Any California resident has a right to request the personal data We have collected, or request deletion of the personal data We have collected, including but not limited to:

● Any personally identifying information, such as a real name, alias(es), mailing or resident address, IP address, email address, account name, biometrics, or any other data that could uniquely identify a California resident; and
● Commercial information, including products or services purchased, obtained, or considered, search history, interactions with Our website, or any other purchasing or browsing history of Our site and/or offer(s); and
● Site comments made publicly or privately; and
● Geolocation data; and
● Professional or employment-related information; and
● Education information.

We reserve the right to collect any of the above data on California residents and their households.

We do not plan on selling your data. Regardless, any California resident can email us at support@jennakutcher.com to explicitly request to opt-out of any such sale of data.

California residents also have the option to request a full deletion of their account and any data We have collected and associated with them.

We agree to comply with any data request or deletion made pursuant to the CCPA in a reasonable timeframe, during normal business hours and excluding holidays or Our pre-scheduled time off.

We offer the opportunity for You to volunteer certain information to Us that is used for email and marketing purposes. This information includes, but is not limited to, Your name and email. You will have an opportunity to unsubscribe from any future communications via email, but We reserve the right to maintain a database of past email subscribers. We reserve the right to use this information as reasonably necessary in Our business and as provided by law. Your information will be shared with reasonably necessary parties for the ordinary course of conducting Our business, such as through Facebook ads or Google Pay Per Click marketing campaigns.

Privacy Policy