A 3-part system to get your email list growing, serving, and driving profits! 

combat your fear of growing your email list once and for all. 

combat your fear of not knowing what to say, when to say it,  and how to set it all up... once and for all! 

Now? I pop into over one hundred thousand inboxes each week with my encouraging pep talks for my tribe.

I’m opening up my blueprint for growing an intentional email newsletter fast: In three years I went from ZERO email subscribers to more than 150k, and my audience continues to grow every single day.

Not only does my audience continue to grow, so does my ability to drive bigger profits.

I’m Jenna Kutcher, and just three years ago, I had 0 people on my email list.

Want to know the best part?

It wasn’t through sales pitches or by screaming to the masses – it’s more of a gentle whisper to the right people.

I’ve flown across the country teaching small business tips to thousands of entrepreneurs.

And now? I want to teach you how to start your own email list with a strategy that lets you show off what matters most—you, your brand, and your message -- so you can grow your business.

The List to Launch Lab was created to show you the exact process for how I made that happen.

I grew a true tribe... 


The best part? 





Less than 6% of your followers actually see your posts? 


The online marketing world believes that 1 subscriber = $1/month.


3.57% of people click through on links on email compared to .07% on Facebook.


My email list is the #1 way
I drive profits in my biz!


The average order value of an email is at least three times higher than that of social media.


Email marketing has acquired 40x more customers than Facebook and Twitter combined. 

**According to a study done by Mckinsey and co


A message is 5x more likely to be seen in email than via Facebook.


66% of consumers have purchased something directly from email marketing.


72% people prefer to receive promotional content through email

compared to 17% who prefer social media.


58% of people check their email first thing in the morning.

The complete blueprint to take your email marketing from zero list to launch… and grow your biz.

You keep hearing that “there’s money in the list,” and understand it’s a part of running a small business you need to master. 

You feel like you have ZERO interesting content to deliver (um, isn’t writing blog posts bad enough some days?). Plus, what if you sounded ultra-sleezy?!

So you’re clicking through a million different platforms: MailChimp/MadMimi/Infusionsoft & crying into your coffee cup -- why is figuring out email marketing tech the worst?!


What if it were actually possible to take your email list from non-existent to populated, with a content plan to boot, just 60 days from now? 

You’d have a ready-set-go system in place, and a list of fans ready to hear what you have to say.

Imagine no more putzing around email marketing provider websites, but having someone show you the exact process for building an email list that’s generated hundreds of thousands of dollars.


You know you should probably start an email list … but have no clue where to begin.

Are you ready, friend? 

What if it were actually possible to take your email list from non-existent to populated, with a content plan to boot, just 60 days from now?

What does that mean for you?
A complete, 360-degree overview of email techniques in Email Marketing 101, a lesson that guides through every step you’ll need to start your list.

The Application in Action method, to give you confidence to move forward with a roadmap for list building.

Seeing the Strategy, my step-by-step way to discover what your audience wants (and will one day want to pay you for!).

Imagine Your Ideal Client, so you know how to serve your tribe WITHOUT having a list -- or tons of hours to invest in surveys and research.

My Developing Your Strategy technique, the 5-step process to outline your entire email list game plan to guarantee you stand out in inboxes and give a great experience.


STAGE I of the lab: 

5 Full Modules Devoted to: Strategy


up next? Implementation

How to Set-up Guide for Email Marketing, so you can have complete confidence in knowing what tools to use, and get shown EXACTLY how to customize and load-in content to make pretty emails.

The Consistent Communication walkthrough, giving detailed action plans for always having fresh, no “BS” value to serve your tribe on a recurring basis.

I'll teach ya how to create your first freebie, explaining best practices and real-life examples of that magnet that lures in exactly the type of readers who want to listen what you have to say.

You'll learn what you need to consider to guarantee list growth in Leveraging Platforms to Grow Your List -- and the mistakes that most people make trying this on their own.

I'll give you my framework for Using Social Media to Grow Your List, so you can start turning your Instagram and Facebook followers into converted email subscribers.


5 Full Modules Devoted to: Implementation


Right around the corner? Analysis.

STAGE II of the lab: 

Once you've witnessed the strategy and honed in on your email marketing style and after you've implemented in your own business, it's time to analyze. Don't let this word scare you - this is the fun part! 

You've done all the hard work, it's time to see what's working and where you could get even better. There is so much power in understanding your numbers. 

Knowing Your Metrics, and the step-by-step checklist so you don’t make the mistakes that most people make starting their list that cause unsubscribes.

How to Move Forward in Your Strategy, giving you an outline for the best possible email list and outcome.

I'll break down what strategies are at play in my personal list building strategy and explain the system I use to get 1,000+ new leads each week! Talk about being able to serve the masses... 


2 Modules Devoted to: Analysis


don't worry, the fun doesn't end here... 

STAGE III of the lab: 

More than 5 action Quick Start Guides 

15 video training modules

Our private Facebook group, to make sure you’re supported every step of the way

The fillable Content Planning Calendars I use in my own business

More than 12 Customizable Email Templates

2 different customizable Opt-In Templates, so you can plug and play

The 50 Catchy Email Subject Lines -- your first 50 emails already named for you

Case Studies showing email list strategies in all different industries to inspire you

Let's Talk About Extras

What does that mean for you?


On top of all the modules! You’ll ALSO get access to...

The Bonuses

Email Marketing 101
Application in Action 
Seeing the Strategy 
Imagine Your Ideal Client 
Developing Your Strategy 
BONUS: Creating a Compelling About Me Page 

Email Marketing Set Up 
Consistent Communication 
Creating Your First Freebie 
Leveraging Platforms to Grow Your List 
Using Social Media to Grow List 

Knowing Your Metrics 
Moving Forward in Your Strategy 

The List to Launch Lab Outline





Just in case you want an outline

One of the biggest fears in email marketing is this: what the heck will I send out and how will I send it? Well, I heard you loud and clear, friend, that's why I created templates that you can quickly customize and send to your eager subscribers. Writers block has nothing on you, when you have these templates ready to rock! 


Imagine, your first 50 emails already named for you! In order to get your information out, your audience has to open the email, right? Let me help you use subject lines they just have to open! 

Whether your a PC or a Mac lover, we've got designed templates for YOU. Plug in your free content, swap out a photo, export as a .pdf and you've got yourself a professionally designed piece of content your audience will be begging to get their hands on.

Emails already written for you, just add in a few sentences about YOU, your business, or your offering and click "send!" You'll be on your way to serving your audience once a month with little work on your end. 

the 50 Catchy email subject lines

2 Customizable Opt In Options

12 email templates, ready to send

Templates made just for you! 

As soon as you enroll, the content’s yours: Get a notebook and label it LLL -- you’ll be filling it up with printable guides and worksheets! 

The List to Launch Lab doors are open for enrollment only two weeks out of every year. 

Work through the content alongside the live community in our Facebook group, your new virtual coworkers ready for you to bounce ideas off of and test each others emails!

Fast forward a few short weeks, and you’re set: hit send on the first email to your fan club, and launch a value-packed freebie that builds trust with your tribe. You did it!




How does the List to Launch Lab work? 

The List to Launch Lab is a 3-phase course walking you through the methodology of building and growing  your email list...

During our month together, I’ll guide you through Strategy, Implementation, and Analysis of list building, so you quit dreaming about starting an email list ... and actually DO it.

Are you ready to have a tribe ready to see you in their inbox each week?! Throw your hands up & say yeahhhhh!

-- and then digging into the tech work of building it out -- so you can take your email newsletter from idea to launch.


What type of business do you have?

I sell products

Wanna know how this can help you?

I offer services

I'm all digital

I don't have a biz

Something tells me you'd like to sell more!


Is it for you? 

Cool, so you sell products

Ever wonder why every company has a pop up on their main website offering you FREE shipping or a % off their products if you give them your email? Yeah, that's because email marketing is key for businesses that sell products. 

Not only can you announce new items, you can reach your customers with sales, promotions, and giveaways to always stay front of mind and to drive more sales! An email list could absolutely bring greater profits into your biz! 

Oops, take me back

There's nothing that beats little overhead, except:


Cool, so you work online

In order to sell your digital products, you should probably reach those digital buyers... am I right? One of the biggest mistakes online businesses make is that they rely on social media and spoiler: only 6% of your audience is even seeing what you're posting.

An email list gives you a place to alert potential customers of new items, follow up on abandoned carts, retarget current clients with more items, and poll your audience to see what they want next... not to mention: drive sales!

Is it for you? 

Oops, take me back

Chances are, you'd like to serve the RIGHT people...


Awesome, you're serving the world

One of the biggest mistakes service-based businesses are making is not starting an email list to serve those who may turn into their future clients. With a service business, education is one of the most important parts of your job...

Something tells me you're working in a saturated market... am I right? What if you could solve your clients problems, answer their biggest questions, and stay front of mind for them while being THE best expert in your area? Sounds pretty good, doesn't it? 

Is it for you? 

Oops, take me back

What if I helped you grow a list you could launch to?


It's ok! Maybe you're in the dream up phase

 in the dream up phasE?

In that dream up phase? Perhaps you just have a really good idea and you know you want to launch something in this next year: a website, a blog, a podcast, a book, a program, a course... you name it, you might have the idea, but what you don't have is an audience ready to purchase.

Starting an email list right now? Yeah, your future self will thank you. Not only can you test your ideas as you grow your list, but when the time comes to launch? You'll have an eager audience ready to purchase your offer... sounds good, right? 

Is it for you? 

Oops, take me back

You’re ready to roll up your sleeves and figure this email list thing out once and for all, putting in time and getting your biz a little bit closer to that long-term asset that serves your family.

You’ve been at the business game for a hot second, and you just *know* that by starting your email list, you’d be able to play at a higher level and create more freedom (and impact).

You’ve started a list (um, does creating a MailChimp account count??), but the tech? Ew. You know you’re up to the challenge, just need a coach and some accountability to see you through.

You adore serving your audience, but feel it could be more effective than your current social media blasts and blog posts … you just don’t want to come across spammy in their inboxes.

You don’t mind a little hand-holding when it comes to knowing WHAT on earth to say in your email newsletters (‘cause secret? I was there, too, and I didn’t know what to say at first either!).



30 Day Money Back Guarantee

I get it, investing in your business, your dreams, your life... it's hard...

And maybe you've been burned before...

That's why I want to make sure you have a full month to give your all, to get your list growing, and to see the impact each subscriber has! 

30 days in the list to launch lab can change everything, I'm confident.

Before I joined this program I was completely clueless about the value in email lists tied to my biz!!! It completely opened my eyes and helped me come up with a concrete plan to begin for 2017! I could not be more grateful! This is huge for my business -- and in some ways, a security net, as social media changes … having this email list in place is GENIUS! 

"Before I joined, I was completely clueless..."

- Casey Leigh Wiegand


Young Living Essential Oils

As someone that works in email and digital marketing you'd think that I know how to do this stuff already, I find it really difficult to put the time and effort into growing my own business! Jenna's List to Launch Lab has really been extremely helpful in not just the large steps that I need to take - but the little ones along the way. It's finally given me the kick in the booty that I need to start growing my list, business and tribe. 

"It gave me the kick in the booty to grow..."

- Danielle Prahl


Email and Digital Marketing Support

Listen -- I’m a marketer. I breathe it, and I’ve written copy for dozens of clients and helped handle email marketing campaigns for Fortune 500 companies. I didn’t know if this course would help me all that much. But without The List to Launch Lab, it’s safe to say my personal email list would have stayed on the back burner. I’m so energized about making list building a priority in 2017 … and coming after it with such a servant-hearted intention!

"I'm so energized about making list building a priority..." 

- Ashlyn Carter


Copy Writer | Calligrapher

You might know me as Jenna's husband but now I am also an entrepreneur. Before we even launched my business, Jenna showed me the power of email lists and serving your dream clients (before you ever have anything to sell them.) When I launched my business, I already had 2,500 eager subscribers ready to purchase. Why? Because I had spent 5 months serving them with content they loved. This stuff really works, I think I married a marketing genius! 

"Before I launched my dream, I had 3,500+ subscribers..."

- Drew Kutcher


Personal Health Coach 

Before L2LL, I was hesitant why I would need an email list as a service based business (and not really knowing exactly what I would be sending or how I would be able to serve an email list.) Jenna’s walkthrough of how to do this made everything really simple, straightforward and easy to follow. In one evening I was able to get everything up and running!
I can now serve my clients and potential clients on a consistent basis more intimately through their inbox with content that will help them.

"I was hesitant why I needed a list as a service provider..."

- Kate Quin


Personal Virtual Assistant

Before I took L2LL, I  had a nagging feeling in the back of my head about my email list. I knew I needed to spend the time to grow and engage with my list but I kept putting it off. Jenna's course flipped my script on email marketing. I now see my list as a way of communicating with, giving back to, and showering love on the people interested in learning more about our business. Instead of seeing my sign ups as a group of people to sell to, I now see them as a group that has raised their hands to ask how they can learn more-and I'm so excited about prioritizing them this year! 

"Jenna's course flipped the script on email marketing..."

- Torrance Hart


Owner of Online Boutique | Teak + Twine

Jenna’s course has helped us to re-focus and actually strategize about what we are sharing with our audience! The content is easy to follow & offers concrete steps, worksheets & measurable strategies. Right off the bat we started to see even more new sign-ups! Since starting the course we now feel like we have an actual plan for updating our marketing strategies & are looking forward to implementing a wealth of new ideas to keep our business growing while connecting in a more meaningful way.

"We now feel like we have an actual plan for marketing..."

- Laura Hooper


Owner of Laura Hooper Calligraphy

Before I joined the L2LL I felt overwhelmed by the sheer amount of information. I am first and foremost a content creator, not necessarily a content MARKETER. She treated me like that and help to build my confidence to see that I CAN do this. Jenna made me feel like I could do this. Her simple, clear terms and encouraging voice made all of the difference. The groundwork has been laid. The machine has been built. Now I just need to keep showing up for my audience and rev the list building engine.

"Before I joined I felt overwhelmed..."

- Ben Hartley


Photographer and Podcaster

As a Crossfit gym owner, email marketing wasn't even on my radar. Learning how to automate, create funnels, and segment audiences sounded like a foreign language until Jenna led me step by step on how to do it, making sure I didn't get lost along the way. We now have emails that go out to members and potential members and I don't even have to remember to hit send. It's saved me time and energy and I am confident that we are serving our audience well each day (so that we can spend more time in the gym!) 

"It's saved me time and energy..."

- Megan Zechel


Owner of CrossFit Fort Atkinson



Cool, that means you're thinking about having me teach you! I’m an expert at online marketing, a nerd when it comes to the numbers, and my obsession is teaching others how to make a living doing what they love (without it taking over their life). 

Curious about me? 


I'm a top ranked business podcaster on iTunes and a girl who took a $300 Craigslist camera and turned it into a 7-figure empire! My happiest days are spent behind my computer screen sharing my secrets with the world. 

I’m an expert at online marketing, a nerd when it comes to the numbers, and my obsession is teaching others how to make a living doing what they love (without it taking over their life). 

I’m Jenna Kutcher. 

oh, you want more?


A small town Wisconsin photographer, podcaster, educator and puppy rescuer, my happiest days are spent behind my computer screen sharing my secrets with the world. 


Loyal, happy, obsessed followers turned clients, who happily invest in your business?

An audience that is anxiously awaiting every post, every announcement, and every offering?

Sales driven through authentic, intentional posts that take the scammy salesman pitch and turn it on its head.

Creating a voice so recognizable, people will be able to spot your words and work from a mile away.

Can you imagine...


Are you ready?

Sounds greaT!

You could figure all this stuff out on your own, searching in Facebook groups and pinning blog posts about email marketing on Pinterest, while listening to elevator music on hold with your email marketing company’s tech customer service line.

Or, you could join our list building mastermind and knock it out in 4 weeks.

You can get started TODAY for just one payment of $97 (with five additional payments of $97) or, for the best value,                                       

So how much does it cost?

one payment of $497. 

I'm ready! Take me to the Full Payment!

I'm ready for the full payment of $497

I'm in for the payment plan, 6 x $97

Absolutely not, friend! We’ve had floral designers, wedding planners, online boutiques, educators, multi-level marketers, calligraphers, gym owners, and jewelry designers come through JK courses -- my strategies are not focused on trying to make you a professional photographer. You’ll learn how to elevate the business you already have.

Q. Do I have to be a photographer?


A. Heard! This strategy lets you show off what matters most—you, your brand, and your message. I mean, let’s be real: most days I’m in yoga pants, no make-up, and a ponytail with my puppies at my feet. I’ll show you how to be real, but also know just what to say in emails so you’re never stuck wondering what on earth to pop into inboxes and say.

Q. There’s no WAY my life is perfect and interesting enough to write content people want to read!


Oh, how I’ve been there: taking a leap and investing in your business can be something that makes your stomach curl -- even at this point, investing for coaches and teachers for my business is a big decision for me. All I can do is speak from experience: when I invest in myself and my business, learn from a pro, and grasp strategy to implement asap, the money comes back to me. And let me tell ya, trying to figure it out by scouring the internet, listening to a zillion podcasts, and trying stuff on my own? That always costs my business WAY more in the long run. Still iffy? Enjoy my 100% 30 day money-back guarantee -- just in case you’re not satisfied.

Q. Jenna, I can’t spend that right now!


A-ok, friend! I’ll be showing you the tips and tools I use, and when it comes to apps, I’m a fan of the FREE ones -- i.e. the ones absolutely anyone can download from the app store. We’ll set you up on a plan you can easily replicate.

Q. I’m pretty un-techy.



Ready to join? Here's what you'll get:








Opt in Template

Welcome Sequence Template

12 Email Templates




Facebook Group

Industry Specific Training

Google Analytics Training






Last Updated March 2016

We at (“Jenna Kutcher,” “we,” “us,” or “our”) have created this privacy policy (this “Privacy Policy”) because we know that you care about how information you provide to us is used and shared. This Privacy Policy applies to our information collection and use practices: (i) online when you visit any of our websites, including, without limitation, (the “Websites”); and (ii) offline when you provide information to us.

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This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time. By accessing the Websites and/or using our services after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please be aware that, to the extent permitted by applicable law, our use of the Information is governed by the Privacy Policy in effect at the time we collect the Information. Please refer back to this Privacy Policy on a regular basis.

Privacy Policy

THE LIST TO LAUNCH LAB Return Policy: Here’s the deal: I want you to be super satisfied with your purchase but I also want to make sure that you’re putting in your biggest, best effort to apply all of the strategies, systems, and techniques that I packed into the course. I offer a 30-day refund period for purchases.

However, in order to qualify and be eligible for a refund, you must show proof that you did the work in the material and that the course did not work for you. Please not that if you checked out with the 3 payment plan option, we are not able to stop payments without a refund request being submitted to our team.

In the event that you decide that the List to Launch Lab was not right for you or your business, within 30 days of enrollment, please email: and let my team know that you’d like a refund before the 30th day at 11:59 EST. You need to include your coursework with your refund request. Please note: we can not process a refund request without coursework. If you submit a refund request without it, we will not be able to grant your refund request.

The work that you must submit with your request for a refund includes ALL of the following items (which are all taught inside The List to Launch Lab):
     - The completed course workbook and ALL of the following items which are taught and outlined as homework in the List to Launch Lab
       - A screenshot of the email sent to your contacts getting permission to add them to your list
       - A link to your website showing your embedded email sign up form set up
       - Welcome email draft copy 
       - A copy of your freebie with a link to the sign up form.

 We will NOT provide refunds more than 30 days following the date of purchase. After day 30, all payments are non-refundable and you are responsible for full payment of the fees for the program regardless if you complete the program. If you opted for a payment plan and you do not request a refund within 30 days, with the required coursework at the time of your refund request, you are required by law to complete the remaining payments of your payment plan.

 All refunds are discretionary as determined by Jenna Kutcher, LLC. To further clarify the refund process, we will not provide refunds after the 30th day from your date of purchase and all payments must be made on a timely basis. If payments are not made on time, you agree to pay interest on all past-due sums at a rate of 1.5% per month or the highest rate allowed by law, whichever is greater.

 If you have any questions, concerns or problems, please let us know by contacting our support team directly. The support desk can be reached at:

Terms & Conditions