Now? I pop into tens of thousands of inboxes each week with my encouraging pep talks for my tribe.

I’m opening up my blueprint for growing an intentional email newsletter fast: In two years I went from ZERO email subscribers to more than 40k, and my audience continues to grow every single day. Not only does my audience continue to grow, so does my ability to sell my services.

I’m Jenna Kutcher, and just two years ago, I had 0 people on my email list.

Want to know the best part?

Hey there, friend: 

It wasn’t through sales pitches or by screaming to the masses – it’s more of a gentle whisper to the right people.

I’ve flown across the country teaching small business tips to thousands of entrepreneurs.

And now? I want to teach you how to start your own email list with a strategy that lets you show off what matters most—you, your brand, and your message -- so you can grow your business.

The List to Launch Lab was created to show you the exact process for how I made that happen.

I grew a true tribe... 


The best part? 

The complete blueprint to take your email marketing from zero list to launch… and grow your biz.

You keep hearing that “there’s money in the list,” and understand it’s a part of running a small business you need to master.

You feel like you have ZERO interesting content to deliver (um, isn’t writing blog posts bad enough some days?). Plus, what if you sounded ultra-sleezy?!

So you’re clicking through a million different platforms: MailChimp/MadMimi/Infusionsoft & crying into your coffee cup -- why is figuring out email marketing tech the worst?!


What if it were actually possible to take your email list from non-existent to populated, with a content plan to boot, just 60 days from now? 

You’d have a ready-set-go system in place, and a list of fans ready to hear what you have to say.

Imagine no more putzing around email marketing provider websites, but having someone show you the exact process for building an email list that’s generated hundreds of thousands of dollars.


You know you should probably start an email list … but have no clue where to begin.

Are you ready, friend? 

What if it were actually possible to take your email list from non-existent to populated, with a content plan to boot, just 60 days from now?

You’re ready to roll up your sleeves and figure this email list thing out once and for all, putting in time and getting your biz a little bit closer to that long-term asset that serves your family.

You’ve been at the business game for a hot second, and you just *know* that by starting your email list, you’d be able to play at a higher level and create more freedom (and impact).

You’ve started a list (um, does creating a MailChimp account count??), but the tech? Ew. You know you’re up to the challenge, just need a coach and some accountability to see you through.

You adore serving your audience, but feel it could be more effective than your current social media blasts and blog posts … you just don’t want to come across spammy in their inboxes.

You don’t mind a little hand-holding when it comes to knowing WHAT on earth to say in your email newsletters (‘cause secret? I was there, too, and I didn’t know what to say at first either!).


this course is for you if:

The List to Launch Lab is an 4-week, 3-phase course walking you through the methodology of building your email list -- and then digging into the tech work of building it out -- so you can take your email newsletter from idea to launch.

During our month together, I’ll guide you through Strategy, Implementation, and Analysis of list building, so you quit dreaming about starting an email list ... and actually DO it.

Are you ready to have a tribe ready to see you in their inbox each week?! Throw your hands up & say yeahhhhh!

What does that mean for you?
A complete, 360-degree overview of email techniques in Email Marketing 101, a lesson that guides through every step you’ll need to start your list.

The Application in Action method, to give you confidence to move forward with a roadmap for list building.

Seeing the Strategy, my step-by-step way to discover what your audience wants (and will one day want to pay you for!).

Imagine Your Ideal Client, so you know how to serve your tribe WITHOUT having a list -- or tons of hours to invest in surveys and research.

My Developing Your Strategy technique, the 5-step process to outline your entire email list game plan to guarantee you stand out in inboxes and give a great experience.


STAGE I of the lab: 

5 Full Modules Devoted to: Strategy


up next? Implementation

How to Set-up Guide for Email Marketing, so you can have complete confidence in knowing what tools to use, and get shown EXACTLY how to customize and load-in content to make pretty emails.

The Consistent Communication walkthrough, giving detailed action plans for always having fresh, no “BS” value to serve your tribe on a recurring basis.
Creating Your First Freebie training, explaining best practices and real-life examples of that magnet that lures in exactly the type of readers who want to listen what you have to say.

What you need to consider to guarantee list growth in Leveraging Platforms to Grow Your List -- and the mistakes that most people make trying this on their own

My framework for Using Social Media to Grow Your List,so you can start turning your Instagram and Facebook followers into converted email subscribers


5 Full Modules Devoted to: Implementation


Right around the corner? Analysis.

STAGE II of the lab: 

Once you've witnessed the strategy and honed in on your email marketing style and after you've implemented in your own business, it's time to analyze. Don't let this word scare you - this is the fun part! 

You've done all the hard work, it's time to see what's working and where you could get even better. There is so much power in understanding your numbers. 

Knowing Your Metrics, and the step-by-step checklist so you don’t make the mistakes that most people make starting their list that cause unsubscribes.

How to Move Forward in Your Strategy, giving you an outline for the best possible email list and outcome

I'll break down what strategies are at play in my personal list building strategy and explain the system I use to get 1,000+ new leads each week! Talk about being able to serve the masses... 


2 Modules Devoted to: Analysis


don't worry, the fun doesn't end here... 

STAGE III of the lab: 

More than 5 action Quick Start Guides 

15 video training modules

Our private Facebook group, to make sure you’re supported every step of the way
The fillable Content Planning Calendars I use in my own business

More than 12 Customizable Email Templates

2 different customizable Opt-In Templates, so you can plug and play! 

The 50 Catchy Email Subject Lines -- imagine, your first 50 emails already named for you!

5 Case Studies showing email list strategies in all different industries to inspire you.

Let's Talk About Extras

What does that mean for you?


On top of all the modules! You’ll ALSO get access to...

The Bonuses

Email Marketing 101
Application in Action 
Seeing the Strategy 
Imagine Your Ideal Client 
Developing Your Strategy 
BONUS: Creating a Compelling About Me Page 

Email Marketing Set Up 
Consistent Communication 
Creating Your First Freebie 
Leveraging Platforms to Grow Your List 
Using Social Media to Grow List 

Knowing Your Metrics 
Moving Forward in Your Strategy 

The List to Launch Lab Outline





Just in case you want an outline

One of the biggest fears in email marketing is this: what the heck will I send out and how will I send it? Well, I heard you loud and clear, friend, that's why I created templates that you can quickly customize and send to your eager subscribers. Writers block has nothing on you, when you have these templates ready to rock! 


Imagine, your first 50 emails already named for you! In order to get your information out, your audience has to open the email, right? Let me help you use subject lines they just have to open! 

Whether your a PC or a Mac lover, we've got designed templates for YOU. Plug in your free content, swap out a photo, export as a .pdf and you've got yourself a professionally designed piece of content your audience will be begging to get their hands on.

Emails already written for you, just add in a few sentences about YOU, your business, or your offering and click "send!" You'll be on your way to serving your audience once a month with little work on your end. 

the 50 Catchy email subject lines

2 Customizable Opt In Options

12 email templates, ready to send

Templates made just for you! 

As soon as you enroll, the content’s yours: Get a notebook and label it TLL -- you’ll be filling it up with printable guides and worksheets! 

The List to Launch Lab doors are open for enrollment only two weeks out of every year. 

Work through the content alongside the live community in our Facebook group, your new virtual coworkers ready for you to bounce ideas off of and test each others emails!

Fast forward a few short weeks, and you’re set: hit send on the first email to your fan club, and launch a value-packed freebie that builds trust with your tribe. You did it!




How does the List to Launch Lab work? 

I'm Jenna. I'm a small town girl with big city dreams, who lives in yoga pants and is fueled by coffee, macaroni and cheese, and sour gummy worms. I am a wife to a hunk of a man and a mom to two scruffy rescue pups. I love traveling the world and hibernating during the Wisconsin winters. I require daily naps and love lap warmers in the form of small dogs. 

Oh, and a little more about me...


Sounds greaT!

You could figure all this stuff out on your own, searching in Facebook groups and pinning blog posts about email marketing on Pinterest, while listening to elevator music on hold with your email marketing company’s tech customer service line.

Or, you could join our list building mastermind and knock it out in 4 weeks.

You can get started TODAY for just one payment of $97 (with five additional payments of $97) or, for the best value,                                       

So how much does it cost?

one payment of $497. 

I'm ready! Take me to the Full Payment!

Enrollment is closed. 
join the waitlist today! 

 get your bum on the waitlist, friend! 

Before I joined this program I was completely clueless about the value in email lists tied to my biz!!! It completely opened my eyes and helped me come up with a concrete plan to begin for 2017! I could not be more grateful! This is huge for my business -- and in some ways, a security net, as social media changes … having this email list in place is GENIUS! 

"Before I joined, I was completely clueless..."

- Casey Leigh Wiegand


Young Living Essential Oils

As someone that works in email and digital marketing you'd think that I know how to do this stuff already, I find it really difficult to put the time and effort into growing my own business! Jenna's List to Launch Lab has really been extremely helpful in not just the large steps that I need to take - but the little ones along the way. It's finally given me the kick in the booty that I need to start growing my list, business and tribe. 

"It gave me the kick in the booty to grow..."

- Danielle Prahl


Email and Digital Marketing Support

Listen -- I’m a marketer. I breathe it, and I’ve written copy for dozens of clients and helped handle email marketing campaigns for Fortune 500 companies. I didn’t know if this course would help me all that much. But without The List to Launch Lab, it’s safe to say my personal email list would have stayed on the back burner. I’m so energized about making list building a priority in 2017 … and coming after it with such a servant-hearted intention!

"I'm so energized about making list building a priority..." 

- Ashlyn Carter


Copy Writer | Calligrapher

You might know me as Jenna's husband but now I am also an entrepreneur. Before we even launched my business, Jenna showed me the power of email lists and serving your dream clients (before you ever have anything to sell them.) When I launched my business, I already had 2,500 eager subscribers ready to purchase. Why? Because I had spent 5 months serving them with content they loved. This stuff really works, I think I married a marketing genius! 

"Before I launched my dream, I had 2,500+ subscribers..."

- Drew Kutcher


Personal Health Coach 

Before L2LL, I was hesitant why I would need an email list as a service based business (and not really knowing exactly what I would be sending or how I would be able to serve an email list.) Jenna’s walkthrough of how to do this made everything really simple, straightforward and easy to follow. In one evening I was able to get everything up and running!
I can now serve my clients and potential clients on a consistent basis more intimately through their inbox with content that will help them.

"I was hesitant why I needed a list as a service provider..."

- Kate Quin


Personal Virtual Assistant

Before I took L2LL, I  had a nagging feeling in the back of my head about my email list. I knew I needed to spend the time to grow and engage with my list but I kept putting it off. Jenna's course flipped my script on email marketing. I now see my list as a way of communicating with, giving back to, and showering love on the people interested in learning more about our business. Instead of seeing my sign ups as a group of people to sell to, I now see them as a group that has raised their hands to ask how they can learn more-and I'm so excited about prioritizing them this year! 

"Jenna's course flipped the script on email marketing..."

- Torrance Hart


Owner of Online Boutique | Teak + Twine

Jenna’s course has helped us to re-focus and actually strategize about what we are sharing with our audience! The content is easy to follow & offers concrete steps, worksheets & measurable strategies. Right off the bat we started to see even more new sign-ups! Since starting the course we now feel like we have an actual plan for updating our marketing strategies & are looking forward to implementing a wealth of new ideas to keep our business growing while connecting in a more meaningful way.

"We now feel like we have an actual plan for marketing..."

- Laura Hooper


Owner of Laura Hooper Calligraphy

Before I joined the L2LL I felt overwhelmed by the sheer amount of information. I am first and foremost a content creator, not necessarily a content MARKETER. She treated me like that and help to build my confidence to see that I CAN do this. Jenna made me feel like I could do this. Her simple, clear terms and encouraging voice made all of the difference. The groundwork has been laid. The machine has been built. Now I just need to keep showing up for my audience and rev the list building engine.

"Before I joined I felt overwhelmed..."

- Ben Hartley


Photographer and Podcaster

As a Crossfit gym owner, email marketing wasn't even on my radar. Learning how to automate, create funnels, and segment audiences sounded like a foreign language until Jenna led me step by step on how to do it, making sure I didn't get lost along the way. We now have emails that go out to members and potential members and I don't even have to remember to hit send. It's saved me time and energy and I am confident that we are serving our audience well each day (so that we can spend more time in the gym!) 

"It's saved me time and energy..."

- Megan Zechel


Owner of CrossFit Fort Atkinson



Absolutely not, friend! We’ve had floral designers, wedding planners, online boutiques, calligraphers, gym owners, and jewelry designers come through JK courses -- my strategies are not focused on trying to make you a professional photographer. You’ll learn how to elevate the business you already have.

Q. Do I have to be a photographer?


A. Heard! This strategy lets you show off what matters most—you, your brand, and your message. I mean, let’s be real: most days I’m in yoga pants, no make-up, and a ponytail with my puppies at my feet. I’ll show you how to be real, but also know just what to say in emails so you’re never stuck wondering what on earth to pop into inboxes and say.

Q. There’s no WAY my life is perfect and interesting enough to write content people want to read!


Oh, how I’ve been there: taking a leap and investing in your business can be something that makes your stomach curl -- even at this point, investing for coaches and teachers for my business is a big decision for me. All I can do is speak from experience: when I invest in myself and my business, learn from a pro, and grasp strategy to implement asap, the money comes back to me. And let me tell ya, trying to figure it out by scouring the internet, listening to a zillion podcasts, and trying stuff on my own? That always costs my business WAY more in the long run. Still iffy? Enjoy my 100% 15 day money-back guarantee -- just in case you’re not satisfied.

Jenna, I can’t spend that right now!


A-ok, friend! I’ll be showing you the tips and tools I use, and when it comes to apps, I’m a fan of the FREE ones -- i.e. the ones absolutely anyone can download from the app store. We’ll set you up on a plan you can easily replicate.

I’m pretty un-techy.



Sign up for Jenna's weekly love letter to get instant access to freebies like Jenna's profitable pricing and Instagram growth guides, how to make a compelling about page mini lesson, course updates and advice written for creative entrepreneurs just like you!



Last Updated March 2016

We at (“Jenna Kutcher,” “we,” “us,” or “our”) have created this privacy policy (this “Privacy Policy”) because we know that you care about how information you provide to us is used and shared. This Privacy Policy applies to our information collection and use practices: (i) online when you visit any of our websites, including, without limitation, (the “Websites”); and (ii) offline when you provide information to us.

Capitalized terms not defined in this Privacy Policy shall have the meaning set forth in our Terms of Service.

Acceptance of Terms

By visiting any of our Websites, you are agreeing to the terms of this Privacy Policy and the accompanying Terms of Service, both of which govern your use of the Websites. By providing us information offline, you are also agreeing to the terms of this Privacy Policy.

The Information We Collect

In the course of operating the Websites and/or interacting with you, we will collect (and/or receive) the following types of information.


When you sign up to receive any of our newsletters, respond to a survey, register for a class, or purchase any product or service, you may be required to provide us with personal information about yourself, such as your name, address, email address, and phone number. We do not collect any personal information from Visitors when they use the Websites unless they provide such information voluntarily, such as by registering or sending us an email or signing up for a newsletter. All information we collect and/or receive under this section is collectively called “Personal Information.”


When you place an Order, you must provide us with certain information about the products and services you are seeking to purchase. Such information is collectively called the “Order Information.”


When you wish to purchase a product or service, you will be required to provide certain information in addition to the Personal Information and Order Information noted above. Such information may include a debit card number, credit card number, expiration date, billing address, activation codes, and similar information. Such information is collectively called the “Billing Information.” Although we will have access to the Billing Information, it will also be collected and processed by our third-party payment vendors pursuant to the terms and conditions of their privacy policies and terms of use.


In addition to the information noted above, we may collect additional information (collectively, the “Other Information”). Such Other Information may include:

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b. From Your Activity. Information that we automatically collect when you use the Websites, including, without limitation:

IP addresses, which may consist of a static or dynamic IP address and will sometimes point to a specific identifiable computer or device; browser type and language; referring and exit pages and URLs; date and time; amount of time spent on particular pages; what sections of the Websites you visit; and similar data; and Information about your device, including the type of device; universally unique ID (“UUID”); advertising identifier (“IDFA”); MAC address; operating system and version (e.g., iOS, Android or Windows); carrier and country location; hardware and processor information (e.g., storage, chip speed, camera resolution, NFC enabled); network type (WiFi, 3G, 4G, LTE); and similar data. c. From Cookies Information that we collect using “cookie” technology. Cookies are small packets of data that a website stores on your computer’s or mobile device’s hard drive so that your computer will “remember” information about your visit. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer until you delete them) to help us collect Other Information and to enhance your experience using the Websites. If you do not want us to place a cookie on your hard drive, you may be able to turn that feature off on your computer or mobile device. Please consult your Internet browser’s documentation for information on how to do this and how to delete persistent cookies. However, if you decide not to accept cookies from us, the Websites may not function properly.

d. Third-Party Analytics We use third-party analytics services (such as Google Analytics) to evaluate your use of the Websites, compile reports on activity, collect demographic data, analyze performance metrics, and collect and evaluate other information relating to the Websites and mobile and Internet usage. These third parties use cookies and other technologies to help analyze and provide us the data. By accessing and using the Websites, you consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy.

For more information on Google Analytics, including how to opt out from certain data collection, please visit Please be advised that if you opt out of any service, you may not be able to use the full functionality of the Websites.

e. From Other Sources. We also may collect or receive information from third parties, such as Facebook and/or other third-party social media sites.

Information Collected by or Through Third-Party Advertising Companies

We may share Other Information about your activity on the Websites with third parties for the purpose of tailoring, analyzing, managing, reporting, and optimizing advertising you see on the Websites and elsewhere. These third parties may use cookies, pixel tags (also called web beacons or clear gifs), and/or other technologies to collect such Other Information for such purposes. Pixel tags enable us, and these third-party advertisers, to recognize a browser’s cookie when a browser visits the site on which the pixel tag is located in order to learn which advertisement brings a user to a given site.

Accessing and Modifying Personal Information and Communication Preferences

If you have registered for the Websites, you may access, review, and make changes to your Personal Information, Billing Information, and certain Other Information by following the instructions found on the Websites. In addition, you may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of any Jenna Kutcher marketing email. Customers cannot opt out of receiving transactional emails related to their account or their Orders. We will use commercially reasonable efforts to process such requests in a timely manner. You should be aware, however, that it is not always possible to completely remove or modify information in our subscription databases.
How We Use and Share the Information

We use the Personal Information, the Order Information, the Billing Information, and the Other Information (collectively, the “Information”) to provide our services; to process Orders; to administer our rewards and promotional programs; to maintain and improve our Websites and services to you; to solicit your feedback; and to inform you about our products and services and those of our third-party marketing partners.

We may also use and/or share Information as described below.

Jenna Kutcher will access, use, and share the Information as required to process your Orders and provide support to you. In order to provide our services and administer our rewards and promotional programs, we may share the Information (excluding the Billing Information) with our third-party promotional and marketing partners, including, without limitation, businesses participating in our various programs. With your permission, third-party applications or services may access your Personal Information. We use standard OAuth (open authorization) to enable you to give permission to share your Personal Information with other websites and services, such as Facebook and Twitter (e.g., when you agree to a pop-up requesting you to allow another application to access your account information). We also use OAuth to allow us to share information about you that is stored by us without sharing your security credentials. We may employ other companies and individuals to perform functions on our behalf. Examples may include providing technical assistance, Order fulfillment, customer service, and marketing assistance. These other companies will have access to the Information only as necessary to perform their functions and to the extent permitted by law. In an ongoing effort to better understand our Visitors, customers, and our products and services, we may analyze the Order Information and Other Information in aggregate form in order to operate, maintain, manage, and improve the Websites and/or our products and services. This aggregate information does not identify you personally. We may share this aggregate data with our affiliates, agents, and business partners. We may also disclose aggregated user statistics in order to describe our products and services to current and prospective business partners and to other third parties for other lawful purposes. We may share some or all of your Information with any of our parent companies, subsidiaries, joint ventures, or other companies under common control with us. As we develop our businesses, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, sale of assets, dissolution, or similar event, the Information may be part of the transferred assets. To the extent permitted by law, we may also disclose the Information: (i) when required by law, court order, or other government or law enforcement authority or regulatory agency; or (ii) whenever we believe that disclosing such Information is necessary or advisable, for example, to protect the rights, property, or safety of Jenna Kutcher LLC or others.

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Please keep in mind that whenever you voluntarily make your Personal Information available to third parties — for example on message boards or web logs; through email; during webinars, classes, telephone conferences, or coaching calls; or in comment or chat areas — that information can be seen, collected, heard, and/or used by others besides us. We cannot be responsible for any unauthorized third-party use of such information.
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We take commercially reasonable steps to protect the Information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that the Information that you supply will not be intercepted while being transmitted to and from us over the Internet. In particular, e-mail sent to or from the Websites may not be secure, and you should therefore take special care in deciding what information you send to us via email.

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It is important to note that the Websites and their servers are operated in the United States. If you are located outside of the United States, please be aware that any Information you provide to us will be transferred to the United States. By using the Websites and by providing us Information when using our services, you hereby irrevocably consent to this transfer and our use of the Information and data provided by you in accordance with this Privacy Policy.


We do not knowingly collect Personal Information from children under the age of 13 through the Websites. If you are under 13, please do not give us any Personal Information. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children to never provide Personal Information through the Websites without their permission. If you have reason to believe that a child under the age of 13 has provided Personal Information to us, please contact us, and we will endeavor to delete that information from our databases.

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Jenna Kutcher does not monitor, recognize, or honor any behavioral advertising opt-out or do not track mechanisms, including general web browser “Do Not Track” settings and/or signals.

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The Websites may contain links to third-party websites. We have no control over the privacy practices or the content of any of our business partners, advertisers, sponsors, or other websites to which we provide links. As such, we are not responsible for the content or the privacy policies of those third-party websites. You should check the applicable third-party privacy policy and terms of use when visiting any other websites.

Changes to This Privacy Policy

This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time. By accessing the Websites and/or using our services after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please be aware that, to the extent permitted by applicable law, our use of the Information is governed by the Privacy Policy in effect at the time we collect the Information. Please refer back to this Privacy Policy on a regular basis.

Privacy Policy

We want you to be satisfied with your purchase but we also want you to give your best effort to apply all of the strategies in the course. We offer a 15-day refund period for purchases. However, in order to qualify for a refund you must submit proof that you did the work in the course and it did not work for you.

In the event that you decide your purchase was not the right decision for you or your business, within 15 days of enrollment, contact our support team at and let us know you’d like a refund by the 15th day at 11:59 CST. You must include your coursework with your request for a refund. If you request a refund and do not include your coursework by the 15th day, you will not be granted a refund.

The work that you need to submit with your request for a refund includes ALL of the following items:

+ Proof of completed course workbook
+ Completed course challenges including screen shots of social media postings (in accordance with course work)
+ A live link to your website that shows your email sign up form and opt-in freebie sign-up with attached freebie completed
+ Screenshot of your subscriber list
+ Your response email to an initial inquiry
+ Screenshot of your google analytics setup
+ A screenshot of your current “About Me” page with email sign up form
+ Proof of active participation in the Facebook group
+ We will NOT provide refunds more than 15 days following the date of purchase. After day 15, all payments are non-refundable and you are responsible for full payment of the fees for the program regardless if you complete the program.

Please note: If you opted for a payment plan and you do not request a refund within 15 days, with the required coursework at the time of your refund request, you are required by law to complete the remaining payments of your payment plan.

All refunds are discretionary as determined by Jenna Kutcher LLC. To further clarify, we will not provide refunds after the 15th day from your date of purchase and all payments must be made on a timely basis. If payments are not made on time, you agree to pay interest on all past-due sums at a rate of 1.5% per month or the highest rate allowed by law, whichever is greater.

If you have any questions or problems, please let us know by contacting our support team directly. The support desk can be reached at:!

Terms & Conditions